Happy Whitening Wednesday! Today’s episode is a mini training with just me — and it’s all about getting ready for high season. We’re heading into the busiest months for whitening (end of May through September) and this is the perfect time to tighten up your systems and pricing. Think about it: prom & grad season in May, weddings all summer long, and back-to-school rush in September. If you want to maximize profits, you’ve got to be ready now.

Happy Whitening Wednesday! Today’s episode is a mini training with just me — and it’s all about getting ready for high season. We’re heading into the busiest months for whitening (end of May through September) and this is the perfect time to tighten up your systems and pricing. Think about it: prom & grad season in May, weddings all summer long, and back-to-school rush in September. If you want to maximize profits, you’ve got to be ready now.

Happy Whitening Wednesday! Today’s episode is a mini training with just me — and it’s all about getting ready for high season. We’re heading into the busiest months for whitening (end of May through September) and this is the perfect time to tighten up your systems and pricing. Think about it: prom & grad season in May, weddings all summer long, and back-to-school rush in September. If you want to maximize profits, you’ve got to be ready now.

Happy Whitening Wednesday! This week we head to the United Kingdom and joined by Elisha, founder of BeautyXLish. Her journey into the teeth whitening industry is anything but ordinary — from bartending, to social work, to Emirates flight crew in Dubai — Elisha’s path led her to building a thriving whitening business and training company.

Happy Whitening Wednesday! This week, we’re joined by Carrie owner of Maui Whitening of Columbia, South Carolina — a hospitality manager turned teeth whitening entrepreneur. From running hotels to running a studio, Keri shares what it’s really like in the trenches of building a whitening business.

Listen to the whitening Wednesday podcast- the only teeth whitening podcast!

Happy Whitening Wednesday! This week, we’re joined by Gina, owner of Impressive Glow in sunny California — a six-figure beauty entrepreneur who started with spray tanning and built a thriving teeth whitening business. Now she’s helping others do the same.

We cover:

• How Gina grew her business from side hustle to six figures

• Why marketing to male clients is an untapped goldmine

• The difference between offering a service and running a business

• How to get comfortable on camera and grow with YouTube

• Setting client expectations for whitening results

• The truth about before-and-after photos, HP vs CP, and avoiding dehydration

• Why safety and sourcing matter — and the red flags of Amazon gels

• Gina’s top advice for choosing education and building trust in the industry

Today on Whitening Wednesday, we’re joined by Brooke from BW Beauty in Saskatchewan, Canada — an esthetician who built her business on being different. She started with nails, lashes, and piercings, but a sparkly tooth gem inspired her to add teeth whitening… and the rest is history.