The Key To Success
Whitening Wednesday Podcast By Mentorrach
The Key To Success In Teeth Whitening
Happy Whitening Wednesday! This week we head to the United Kingdom and joined by Elisha, founder of BeautyXLish. Her journey into the teeth whitening industry is anything but ordinary — from bartending, to social work, to Emirates flight crew in Dubai — Elisha’s path led her to building a thriving whitening business and training company.
In this episode, we dive deep into:
✨ Why customer service is the true foundation of success
✨ What to look for in a reputable whitening training (and the red flags 🚩)
✨ The truth about whitening results & natural stop points
✨ Why barrier is non-negotiable for safe whitening
✨ The real costs of starting a training company (it’s not all profit!)
✨ Building a brand that reflects YOU and inspires clients to stay loyal
Elisha also shares her next big step — moving into business coaching — and how consistency, branding, and showing your personality on social media are game changers in this industry.
⏱️ Timestamps
00:00 – Intro – Meet Elisha from BeautyXLish
00:56 – From bartending & Emirates to building a whitening business
03:25 – Why customer service is everything in teeth whitening
05:36 – How to elevate the client experience (bags, perks & loyalty cards)
07:59 – The truth about training: results, natural stop points & false promises
10:01 – Why barrier is non-negotiable for safe whitening
12:21 – The risks of poor training & quick-buck trainers
13:45 – The real costs of running a training company (and what people miss)
15:18 – Lights, gels & equipment: myths, heat, and marketing tactics
20:09 – Branding, consistency & building a clientele that lasts
22:32 – Why your personality is your brand (and why clients buy YOU)
23:15 – What’s next for Elisha: business coaching & expansion
24:19 – Lights Q&A: what to look for in whitening lights & disposables
27:02 – Why red light therapy is a secret weapon
32:27 – Tips to prevent gel from going where it shouldn’t
34:04 – Tools & tricks we use in clinic for peace of mind
Published April 2023
Thank you for watching the Whitening Wednesday Podcast- The only teeth whitening podcast!
Episode 5 on Youtube
Episode # on Spotify & Apple
Follow Elisha @beautyxlish_
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