Understand Your Numbers

Whitening Wednesday Podcast By Mentorrach

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@openbookca

Understand Your Numbers: Essential For Teeth Whitening Financial Success

This week we’re joined by Roxanne, owner of Open Book, a Canadian bookkeeper who is literally saving business lives. Roxanne dropped a truth bomb I couldn’t stop laughing at: “Bookkeeping is often a task business owners leave on the back burner until it’s too late.” If that hit home for you, you need this episode.

We’re diving into why bookkeeping is crucial for teeth whitening entrepreneurs, what you can track yourself, and how to set up simple systems that actually keep your money in check. Roxanne also shares her Four B’s of Business framework — and today we’re unlocking the “Business Logistics” B. This episode is packed with practical, straight-to-the-point advice that will help you stay organized, avoid tax headaches, and actually understand your numbers.

⏱️ Timestamps
00:00 – Intro – Why bookkeeping is the hidden survival skill for whitening entrepreneurs
01:00 – Meet Roxanne: from handmade clothing biz to full-time bookkeeping
02:15 – Why most business owners avoid bookkeeping (and why you shouldn’t)
03:37 – The 4 B’s of Business – focusing today on “Business Logistics”
04:29 – Why spreadsheets beat shiny software when you’re starting out
05:23 – Breaking down revenue vs profit (and why both matter)
07:05 – What to do if you’re losing money month after month
08:49 – GST/HST tips and why Canadian entrepreneurs need to pay attention
09:38 – Creating an SOP for your books (and how this saves you later)
11:49 – Why you need to manually enter your numbers (at least once)
12:38 – When to upgrade from spreadsheets to QuickBooks
13:23 – Bookkeeper vs Accountant – what’s the difference?
14:57 – Why province/state-specific knowledge matters for bookkeeping
16:38 – Roxanne’s favorite resources for Canadian business owners
18:23 – The unglamorous truth of entrepreneurship: backend matters
19:17 – How to choose the right bookkeeper for your business
20:03 – Roxanne’s advice for new entrepreneurs: don’t give up
20:48 – Where to find Roxanne + her Four B’s of Business document

Published March 2023

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