Why Cheaper Isn’t Always Better
Whitening Wednesday Podcast By Mentorrach
Why Cheaper Isn't Always Better As A Teeth Whitening Provider | Carrie’s Story
Happy Whitening Wednesday! This week, we’re joined by Carrie, owner of Maui Whitening of Columbia, South Carolina — a hospitality manager turned teeth whitening entrepreneur. From running hotels to running a studio, Keri shares what it’s really like in the trenches of building a whitening business.
We cover:
How Carrie went from hospitality management to whitening tech
The power of smiling & why it matters for mental health
Client service lessons that turn first-timers into loyal clients
Why Google reviews are your secret weapon
Time management & booking strategies to avoid burnout
Creating a salon experience clients rave about
When and how to run promotions without cheapening your brand
The truth about competition, referrals, and working with dentists
Carries best advice for new techs starting out
⏱️ Timestamps:
00:00 – Intro – Meet Carrie from Maui Whitening of Columbia
01:09 – From hotel GM to whitening entrepreneur
01:59 – Why a smile impacts health & confidence
03:00 – Service lessons from hospitality
03:42 – How Google reviews fuel growth
05:44 – Time management & client experience tips
07:06 – Designing a salon with service in mind
08:32 – Booking strategies & why looking “busy” matters
10:45 – Finding your ideal schedule & balance
12:48 – Avoiding burnout & protecting your energy
13:26 – Why money alone won’t sustain you
14:52 – Seasonal trends & slow months in whitening
15:37 – Running promotions the smart way
17:46 – Packages, margins & client loyalty
19:11 – Standing firm on pricing & your value
21:29 – Networking & referrals with dentists
23:47 – Facing industry pushback with confidence
25:17 – Building community & support in whitening
26:08 – Carrie’s #1 advice for new whitening techs
27:11 – Bonus FAQs: Gem removal safety & running promotions
Published March 2023
Thank you for watching the Whitening Wednesday Podcast- The only teeth whitening podcast!
Episode # on Spotify and Apple
Episode # 3 on YouTube
👉 Listen on Spotify
👉 Listen on Apple
👉 Check out our sponsor: www.fernwhiteningsupplies.ca
🔴 Subscribe on Youtube @mentorrach
