Quality Costs Less in the Long Run: Whitening Business Math
Whitening Wednesday Podcast By Mentorrach
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Elevate Your Teeth Whitening Service: Smart Increase For More Revenue
Happy Whitening Wednesday! Today’s episode is a mini training with just me — and it’s all about getting ready for high season. We’re heading into the busiest months for whitening (end of May through September) and this is the perfect time to tighten up your systems and pricing.
Think about it: prom & grad season in May, weddings all summer long, and back-to-school rush in September. If you want to maximize profits, you’ve got to be ready now.
In this episode, I break down how to:
✨ Organize your margins so you know your true cost per client
✨ Cut wasted expenses (goodbye pens 👋) and invest in syringes instead
✨ Elevate your sessions with pre-brush kits, chapsticks, and extras clients love
✨ Clarify your who, what, where, when, why, and how across socials & website
✨ Make your booking process dummy-proof so clients can book instantly
✨ Release your full high-season calendar to capture advance bookings
✨ Use deposits or cards on file to cut down no-shows
⏱️ Timestamps
00:00 – Intro – Why whitening season is hottest May–Sept
01:06 – Get organized: the importance of margins & base costs
02:07 – Breaking down your “client kit” and real expenses
02:57 – Cutting costs: why pens are out, syringes are in
03:53 – Smart add-ons: pre-brush, toothpaste, chapstick & more
04:41 – Cover your online basics: who, what, where, when, why, how
05:56 – Explaining whitening clearly (no, it’s not “laser whitening”)
06:50 – Showing your space online: visuals matter for client trust
07:45 – Why details like parking info boost bookings
08:58 – Framing the “why”: coffee, tea, wine, smoker stains
10:07 – When to book: cleanings, events, timelines, restrictions
11:11 – Explaining how: your training, certification & process
12:12 – Booking made dummy-proof: links, email, text, and ease
13:06 – Free & low-cost booking platforms (Fresha, Calendly)
14:12 – Opening your calendar for high season in advance
15:14 – Recap: margins, clarity, booking ease = high-season success
Published April 2023
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