Happy Whitening Wednesday! This week, we’re joined by Carrie owner of Maui Whitening of Columbia, South Carolina — a hospitality manager turned teeth whitening entrepreneur. From running hotels to running a studio, Keri shares what it’s really like in the trenches of building a whitening business.

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Happy Whitening Wednesday! This week, we’re joined by Gina, owner of Impressive Glow in sunny California — a six-figure beauty entrepreneur who started with spray tanning and built a thriving teeth whitening business. Now she’s helping others do the same.

We cover:

• How Gina grew her business from side hustle to six figures

• Why marketing to male clients is an untapped goldmine

• The difference between offering a service and running a business

• How to get comfortable on camera and grow with YouTube

• Setting client expectations for whitening results

• The truth about before-and-after photos, HP vs CP, and avoiding dehydration

• Why safety and sourcing matter — and the red flags of Amazon gels

• Gina’s top advice for choosing education and building trust in the industry

Today on Whitening Wednesday, we’re joined by Brooke from BW Beauty in Saskatchewan, Canada — an esthetician who built her business on being different. She started with nails, lashes, and piercings, but a sparkly tooth gem inspired her to add teeth whitening… and the rest is history.