Happy Whitening Wednesday! This week, we’re joined by Gina, owner of Impressive Glow in sunny California — a six-figure beauty entrepreneur who started with spray tanning and built a thriving teeth whitening business. Now she’s helping others do the same.

We cover:

• How Gina grew her business from side hustle to six figures

• Why marketing to male clients is an untapped goldmine

• The difference between offering a service and running a business

• How to get comfortable on camera and grow with YouTube

• Setting client expectations for whitening results

• The truth about before-and-after photos, HP vs CP, and avoiding dehydration

• Why safety and sourcing matter — and the red flags of Amazon gels

• Gina’s top advice for choosing education and building trust in the industry