From Nails To Premium Teeth Whitening- Home Studio Success
Whitening Wednesday Podcast By Mentorrach
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@bwbeautyyxe
From Nails To Premium Teeth Whitening- Home Studio Success
🎙️ Whitening Wednesday Episode 79: From Nails To Premium Teeth Whitening- Home Studio Success
📣It's re-wind week! Let's go back to the very first Whitening Wednesday episode recorded. Brooke from @bwbeautyyxe is here to share her story on how teeth whitening and gems changed her business.
00:00 – Intro – Where are the missing episodes? The re-release plan explained
01:04 – Why we’re bringing YouTube episodes into Spotify + Apple
01:57 – Meet Brooke – my very first official guest on Whitening Wednesday
02:48 – Why being a dental professional ≠ being automatically good at whitening
03:43 – Brooke’s esthetics background + shift into whitening & gems
04:28 – Pricing with confidence + not comparing yourself to others
05:55 – Sponsor shoutout – Fern Whitening Supplies: your go-to for tooth gems
06:53 – Full interview replay: Brooke’s journey from nails → whitening → gems
07:58 – How a tooth gem sighting sparked a whole new business niche
09:13 – Adding whitening to a busy service menu + client demand
10:27 – Infection control differences: what Brooke learned the hard way
11:52 – Why professional setup builds trust + justifies pricing
12:36 – Competition in Saskatchewan & client demand for whitening
13:08 – How Brooke set her whitening prices (hourly wage + product cost)
14:25 – Why charging more can actually help your image + client experience
15:49 – Goodie bag extras: toothpaste, bamboo toothbrush, lip balm, aftercare
17:07 – The #1 client question: “Will it cause sensitivity?”
18:31 – The #2 client question: “Is it permanent?” + managing expectations
19:19 – Handling refunds, confrontation, and over-delivering
20:52 – Learning contraindications & whitening outcomes through experience
21:40 – The 24-hour “wait and see” rule for results
22:20 – Narrowing down services + focusing on niches that actually scale
23:42 – Why scaling down freed up resources + made growth easier
24:22 – Brooke’s dream: whitening + gems as her main services
25:06 – What she mastered (gel application) vs what she still struggles with (barrier)
26:39 – Confidence with clients + home studio challenges
27:58 – Client perspective: why some prefer a home-based studio
29:14 – The pros & cons of renting a space vs staying home-based
30:42 – What Brooke wishes she knew before starting whitening & gems
32:07 – Why dental professional-led education matters in this industry
33:33 – How bad training creates a “domino effect” of misinformation
35:00 – Where to find Brooke + her new Etsy store for tech resources
For valuable resources to build your teeth whitening business, connect with Mentorrach on Instagram @Mentorrach and visit www.mentorrach.ca.
Thank our sponsor, www.fernwhiteningsupplies.ca, for the best Canadian-made teeth whitening products!
Thank you for your time! ✨ Happy listening! 🎧
👉 Listen on Spotify
👉 Listen on Apple
👉 Check out our sponsor: www.fernwhiteningsupplies.ca
🔴 Subscribe on Youtube @mentorrach
